About the Betancourt Group

Positive social and environmental impact

The Betancourt Group was founded to help businesses and organizations make a positive social and environmental impact in their industry and in the world.

Our Mission & Values

The Betancourt Group uses an integrated communication and strategic business approach to help companies and organizations make a positive social and environmental impact in their industry and in the world. More and more businesses are realizing the importance of “going green” and becoming more sustainable.

Look at these statistics from Maryville University:

  • According to the 2018 BSR/Globescan survey of business leaders in charge of sustainability and corporate social responsibility, respondents identified ethics and integrity as the No. 1 reason for pursuing business sustainability.
  • 75% of corporate sustainability professionals say that businesses need to get better at including sustainability into business strategy to address global mega-trends.
  • 64% of North American respondents said sustainability needs to influence core business activities such as strategy and value creation; 84% of European respondents and 89% of respondents everywhere else agreed.
  • Less than 33% of respondents said their businesses are actually engaging with sustainable strategic planning.

Unfortunately, a lot of businesses and organizations don’t always know where to begin. How exactly do you “go green” in a way that is authentic to your brand? How can your brand have a positive social impact?  We are here to answer these questions and help you on your journey.

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Authenticity

We believe in doing work that is true to our brand and to yours. We do not believe in green-washing or ticking off a box. Transformative impact happens only in the nature of authencity.

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Boldness

Having a positive social or environmental impact in your industry and in the world takes boldness. It might require big changes within your business or organization. It might mean taking a stand on an issue that is important to you. We are here to make those bold moves with you. 

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Respect

Respect for our clients. Respect for our team. Respect for our communities and the industries we work in. Respect for the planet.

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Vision

The company was born out of a vision that businesses and organizations can be profitable and successful while still being good for our communities and for the world. What is your vision for a better world?

Corporate Social Responsbility

SDG Alignment

Social Enterprise

Brand Purpose

Our Mission

Help businesses and organizations have a positive social and environmental impact in their industry and in the world by helping them find and implement their authentic purpose and voice and communicating their story to key stakeholders.

Our Vision

The Betancourt Group will be internationally recognized as the most innovative, dedicated, and productive integrated marketing and communications firm in the social and environmental impact space. We will provide excellent service so that they are well-positioned to make significant social or environmental impacts in their industries and in the world. We will become the ideal partner for businesses and organizations.