About Betancourt Group
Driving Authentic Impact Through Strategic Communications
At Betancourt Group, we specialize in PR, communications, and marketing to elevate the voices of changemakers driving social and environmental impact. We craft compelling narratives, forge meaningful connections, and execute strategic campaigns that don’t just raise awareness—they drive real results. Whether working with businesses, nonprofits, or visionary leaders, we ensure their stories are heard, their missions amplified, and their influence expanded.
Our Mission & Vision
At Betancourt Group, we’ve seen the same story unfold time and time again: a company, nonprofit, or individual is already making a positive impact—but they struggle with how to communicate it in a way that resonates. Sustainability isn’t just about “going green”—it’s about aligning purpose with action, credibility with communication, and strategy with results. We help organizations and changemakers bridge that gap, ensuring their work doesn’t just happen—it gets seen, heard, and amplified in a way that drives real impact.
Many businesses want to make a difference but don’t know where to begin. How do you create a sustainability strategy that aligns with your brand values? How can your organization drive meaningful social impact?
At Betancourt Group, we help you navigate these questions. From defining your goals to crafting strategies that resonate, we help empower your business to make a lasting, authentic impact.
Mission
To amplify the voices of individuals, businesses, and organizations already making a positive impact in society and the environment. We help our clients elevate their work, refine their messaging, and expand their reach, ensuring their stories drive real influence and meaningful change in the world.
Vision
To be the go-to strategic communications partner for changemakers and impact-driven businesses worldwide. Through innovative storytelling, media strategy, and purpose-driven marketing, we help our clients turn their actions into movements, their businesses into leaders, and their voices into catalysts for global change.
Values
Vision & Kindness
The Betancourt Group was born from a vision: that businesses and organizations can be both profitable and kind to the world around them. We believe success and sustainability go hand in hand. With this vision, we help our clients create strategies rooted in kindness—kindness for their communities, for the planet, and for the future. What’s your vision for a better world? Let’s make it a reality together.
Respect
Respect is at the core of everything we do—respect for our clients, our team, our communities, the industries we serve, and, above all, our planet. This value drives our commitment to collaboration, transparency, and ethical practices. By fostering mutual respect, we create an environment where meaningful partnerships and impactful work thrive.
Authenticity
We believe in doing work that is true to our brand and yours. Greenwashing or simply checking a box has no place in creating lasting change. Authenticity means working with you to craft meaningful strategies and solutions that reflect your values and achieve real impact. Transformative change begins with being genuine—every step of the way.
Boldness
Creating positive social and environmental change requires boldness. It may involve rethinking your business practices, taking a stand on important issues, or navigating uncharted territory. We stand with you in making bold decisions that inspire change and create a lasting impact. Together, we push boundaries to achieve a better future.