BG Musings
Is your messaging reaching the audiences that matter?
Betancourt Group is an integrated communications and marketing firm dedicated to elevating the stories of businesses, organizations, and creatives that drive positive impact in communities and for the planet. We operate at the intersection of climate, culture, and...
EarthX 2026 Recap: Great Days of Climate, Conversation, and Connection
By: Angela Betancourt, Founder & CEO, Betancourt Group I just got home after two incredible days at EarthX. After years of hearing about it from Betancourt Group clients, friends, and other industry leaders, I finally had the opportunity to experience it for...
Why Your Wallet Should Care About Climate Change
Some people think climate change is the future's problem because the adverse effects of climate change are years away and will not affect them if they are dead. It's time to think again because climate change hurts everyone right now by hitting people where it often...
Microplastics Are Entering the Mainstream, and That Matters
Something important is happening. Microplastics are becoming part of public awareness in a way we haven’t seen before, and that’s a great sign. Microplastic research has existed for several years. Researchers have studied microplastics in our oceans, food systems, and...
Across the Pond: What is the Impact of Agricultural Runoff on the UK’s Drinking Water Supply?
Agricultural runoff, a mix of fertilizers, pesticides, and livestock waste, is a significant threat to the United Kingdom's drinking water quality, presenting environmental sustainability and public health challenges. These contaminants seep into waterways, causing a...
Wetlands Are the Underappreciated Stewards of Our Environment
Wetlands can go unnoticed in environmental discussions, but they are absolutely crucial for maintaining our planet's health. These distinctive ecosystems offer numerous ecological, financial, and societal advantages that are crucial to human society. This article...
Climate Week NYC 2025: Storytelling, Strategy, and Momentum in Action
Every September, New York City transforms into a global hub for climate innovation, and this year’s Climate Week NYC was no exception. For Betancourt Group, the week was a powerful reminder of why storytelling and strategic communications are so essential to advancing...
CEO Message: Reflections on Climate Week NYC 2025: From Ideas to Action
It’s been exactly one week since I kicked off Climate Week NYC with the Climate Film Festival, and I’m grateful to have had a few days to catch my breath, follow up with new connections, and reflect on what was an unforgettable second year. If last year was about...
CEO Story: Plastic-Free Goodie Bag for Climate Week NY
At Betancourt Group, we love a goodie bag. For Climate Week NYC, we challenged ourselves: could we create a 100% plastic-free, nearly biodegradable goodie bag that felt intentional, exciting, and sustainable? The answer, we’re proud to say, is yes. I’ve attended...
7 Articles on How the Ocean Supports Mental Health
For centuries, people have turned to the ocean for healing, seeking solace in its rhythm, clarity in its vastness, and peace in its presence. Today, science is beginning to catch up with what many cultures have long understood: the ocean isn't just beautiful; it's...