BG Musings
Why Generative Engine Optimization (GEO) Is Part of PR’s Future
AI isn't replacing PR—it is making high-quality PR more valuable than ever. For years, organizations have invested heavily in search engine optimization (SEO) to improve their visibility in Google search results. But as AI-powered searches become mainstream through...
EarthTalk®: Ways that fashion is getting more sustainable
EarthTalk From the Editors of E - The Environmental Magazine Dear EarthTalk: What are some ways that fashion is getting more sustainable? – H.M., Via email When we think of the main sources of carbon (CO2), three main things come to mind: industry, transportation,...
EarthTalk®: Why Real-Time Pollution Tracking Matters
EarthTalk® From the Editors of E - The Environmental Magazine Dear EarthTalk: Why is real-time or near-time tracking of pollution and other environmental markers important today and who is leading the charge? -- Barry Jenkins, Erie, PA Pollution...
EarthTalk: Spotting social media misinformation regarding climate change
EarthTalk® From the Editors of E - The Environmental Magazine Dear EarthTalk: How can I spot social media misinformation regarding climate change and what can I do to combat it? —Maurice Maloney, Providence, RI Climate misinformation is a...
International Day for Biological Diversity: Why It Matters More Than Ever
Every year on May 22, the world observes the International Day for Biological Diversity, a global observance that raises awareness of the importance of protecting the planet’s ecosystems, species, and natural resources. Established by the United Nations in 2000, the...
EarthTalk®: Is thrifting a form of environmental activism?
EarthTalk® From the Editors of E - The Environmental Magazine Dear EarthTalk: Is thrifting a form of environmental activism? -- Jane Jackson, New Orleans, LA Thrifting is more than the act of buying used items; it’s a lifestyle adopted by people who share a...
Is your messaging reaching the audiences that matter?
Betancourt Group is an integrated communications and marketing firm dedicated to elevating the stories of businesses, organizations, and creatives that drive positive impact in communities and for the planet. We operate at the intersection of climate, culture, and...
EarthX 2026 Recap: Great Days of Climate, Conversation, and Connection
By: Angela Betancourt, Founder & CEO, Betancourt Group I just got home after two incredible days at EarthX. After years of hearing about it from Betancourt Group clients, friends, and other industry leaders, I finally had the opportunity to experience it for...
Why Your Wallet Should Care About Climate Change
Some people think climate change is the future's problem because the adverse effects of climate change are years away and will not affect them if they are dead. It's time to think again because climate change hurts everyone right now by hitting people where it often...
Microplastics Are Entering the Mainstream, and That Matters
Something important is happening. Microplastics are becoming part of public awareness in a way we haven’t seen before, and that’s a great sign. Microplastic research has existed for several years. Researchers have studied microplastics in our oceans, food systems, and...