The intersection of public relations, marketing, and environmental advocacy is becoming increasingly significant in today's rapidly evolving market. With consumers more informed and concerned about sustainability than ever before, businesses are finding that...

Fifty years ago, a landmark legislation emerged as a beacon of hope for countless species teetering on the brink of extinction. The Endangered Species Act (ESA), signed into law on December 28, 1973, has since played a pivotal role in the conservation and recovery of...

The Betancourt Group proudly recognizes the International Day for the Conservation of Mangrove Ecosystems on July 26th. We understand the significance of these blue carbon powerhouses in our global climate action strategy and are committed to spreading awareness about...

Explore Betancourt Group’s latest blog post to discover top tips on how to use AI tool ChatGPT for brand building. Learn how content creation, brainstorming, customer interaction simulations, market research, and crisis communication can all be enhanced with this innovative technology. Dive into the future of PR and marketing with us today!

Juneteenth, celebrated on June 19th, commemorates the emancipation of enslaved African Americans in the United States. This historic event holds immense cultural and historical significance, and its observance has gained increased recognition in recent years. For...

At the Betancourt Group, we are passionate about environmental conservation, and World Ocean Day presents a wonderful opportunity to celebrate the beauty and importance of our oceans. In this blog post, we will share five practical and sustainable tips for...

As World Ocean Day 2023 approaches, we are reminded of the critical need to unite for conservation and protect our precious oceans. This year's theme, "Uniting for Conservation," emphasizes the power of collective action in addressing the pressing challenges that our...

Earth Day is an annual event celebrated on April 22nd that has become a global movement to promote environmental awareness and action. As a full-service communications and marketing agency committed to driving positive environmental and social impact, we are proud to...

Discover the differences between purpose marketing and cause marketing, two strategies that focus on promoting social and environmental issues. Learn how purpose marketing builds brand loyalty through values alignment, while cause marketing is a targeted approach that supports a specific cause. Understand which approach is best for your brand and goals.

A Fast Company article titled What is ‘green hushing’? The new negative sustainability trend, explained  recently caught our attention. The article explains the practice of “green hushing,” which refers to the deliberate silence of companies about their sustainability...