Betancourt Group

Full-service communications, marketing, and business strategy for positive social and environmental impact

Using an integrated communication and strategic business approach to help companies and organizations have a positive social and environmental impact in their industry and in the world.

Focus Areas

Corporate Social Responsbility

We are here to help businesses align their social and environmental activities with their business purpose and values. Driving economic value and value to society with well-designed CSR strategies.

SDG Alignment

We help organizations, businesses, nonprofits, and government agencies, align their goals and activities with the UN Sustainability Goals.

Brand Purpose

Why does your brand exist? We are here to help you answer that question and develop a communication strategy that embodies that why to your customers.

Social Enterprises

We champion social enterprises and help them tell amplify their message by telling their story to the world.

Artificial Intelligence

Artificial intelligence is expected to revolutionize the public relations and marketing industry by enabling more personalized and targeted communication strategies, automating routine tasks, and providing valuable insights and predictive analytics for decision making.


Protecting, maintaining, restoring, and enhancing ecosystems through storytelling, education, and public awareness.

Our Approach

We plan, deliver and execute communication, marketing, and business strategies and campaigns for our clients.

Strategic Communications

Your customers, your investors, the general public, are all your stakeholders. How are you communicating your commitment to impact? Via what channels? What activities and results support that message? An integrated communications strategy provides the answers.  Traditional PR, advertising, and marketing tactics are all a part of the approach to help you develop, implement and communicate authentic strategies for positive change.

Social Media

There is no denying the power of social media to deliver targeted communications to help mobilize audiences and communities to drive change. We keep up to date with the latest platforms and understand how to leverage each of their strengths.  From digital campaigns to social media management, we use the power of social media to achieve results.


Brand Strategy

Your brand is your identity and it’s at the core of your business. We are here to help you develop and share your brand with your audience. Whether you are just launching and need to build a brand identity from scratch or you need a brand refresh, our approach can help on your brand journey.

Media Relations

Media relations is part of a comprehensive communications strategy but it is a multi-layered approach worthy of its own category. We identify stories and package them for journalists at the media outlets that matter most to your audience. We stay on top of industry news and build relationships with local, national, and international outlets for coverage opportunities.

In the press

Angela Betancourt appeared on the Innovation City podcast to talk about the power of storytelling. 

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We would love to hear about your goals and we are currently offering a free 30-minute consultation. Simply message us below to receive a scheduling link.