In today’s media landscape, capturing attention is a tightrope walk between shouting and fading into the digital void.  Securing meaningful coverage can feel like scaling Mount Everest in flip-flops. But fear not, intrepid changemakers! The Betancourt Group is here to equip you with the crampons and compass you need to reach the summit of earned media visibility.

We’re not just press release slingers and interview schedulers. We’re architects of strategic media outreach campaigns that propel your mission from hushed corners to the front pages of influential publications. How?

1. Precision Targeting: We dissect your unique story, identifying the perfect media outlets and journalists whose audiences align with your cause.

2. Compelling Narratives: We craft captivating pitches and press releases that vividly depict your impact. Forget dry statistics – we weave your mission into an emotional tapestry that resonates with readers, leaving them inspired and ready to act.

3. Media Training Bootcamp: We equip your spokespeople with the skills to navigate interviews with confidence and clarity. Imagine facing the toughest journalists with unflinching composure, knowing your message rings true and sparks action.

4. Crisis Navigation: The unexpected can strike, but with us by your side, you’ll weather any storm. We provide proactive crisis communication guidance and reactive media management, ensuring your reputation remains as pristine as the causes you champion.

The proof is in the pudding (and press coverage): Our clients have graced the pages of hundreds of local, national, and international publications, from National Geographic to your local environmental news outlet.


  • Your passionate plea for endangered species protection captivating viewers on a national morning show.
  • Your innovative social enterprise solution featured in a prestigious business magazine, attracting investors and partners.
  • Your heartfelt story of community empowerment showcased in a local newspaper, galvanizing support, and volunteers.

This is the transformative power of effective media relations. We help you turn hushed whispers into resounding headlines, igniting a chorus of support for your mission.

Ready to ascend the mountain of media visibility? Contact us today for a free consultation, and let’s turn your impact into front-page news!