by admin | Aug 19, 2024 | Industry Thoughts
In the ever-evolving landscape of digital marketing, TikTok has emerged as a powerhouse platform, reshaping how brands connect with audiences. With over a billion active users worldwide, TikTok trends have the potential to catapult brands into the spotlight almost...
by admin | Feb 20, 2024 | Industry Thoughts
The intersection of public relations, marketing, and environmental advocacy is becoming increasingly significant in today’s rapidly evolving market. With consumers more informed and concerned about sustainability than ever before, businesses are finding that...
by admin | Dec 28, 2023 | Industry Thoughts
Fifty years ago, a landmark legislation emerged as a beacon of hope for countless species teetering on the brink of extinction. The Endangered Species Act (ESA), signed into law on December 28, 1973, has since played a pivotal role in the conservation and recovery of...
by admin | Jul 26, 2023 | Industry Thoughts
The Betancourt Group proudly recognizes the International Day for the Conservation of Mangrove Ecosystems on July 26th. We understand the significance of these blue carbon powerhouses in our global climate action strategy and are committed to spreading awareness about...
by admin | Jun 27, 2023 | Industry Thoughts
In today’s hyper-connected world, brands constantly strive to maintain a strong, consistent, and unique voice in their communications. The advent of artificial intelligence, particularly OpenAI’s ChatGPT, offers exciting opportunities for brands to elevate...
by admin | Jun 16, 2023 | Industry Thoughts
Juneteenth, celebrated on June 19th, commemorates the emancipation of enslaved African Americans in the United States. This historic event holds immense cultural and historical significance, and its observance has gained increased recognition in recent years. For...
