Latest News

Seaworthy Collective’s Startup Showcase- Fantastic!

Seaworthy Collective’s Startup Showcase- Fantastic!

Congratulations are in order! On October 21, 2023, Seaworthy Collective held its Startup Showcase to celebrate the innovation and dedication of the Sea Change Makers. This event marked a pivotal moment in Seaworthy's three-year journey, highlighting the transformation...

GulfCorps Jobs and Conservation Program Launches 7th Season

GulfCorps Jobs and Conservation Program Launches 7th Season

FAIRHOPE, Alabama – One of the most successful restoration programs to come out of the Deepwater Horizon Oil Spill settlement of legal claims officially entered its seventh year this week in Fairhope, Alabama. GulfCorps, which employs young adults in coastal...

BG Musings

Top Tips to Use ChatGPT for Brand Building

Top Tips to Use ChatGPT for Brand Building

Explore Betancourt Group’s latest blog post to discover top tips on how to use AI tool ChatGPT for brand building. Learn how content creation, brainstorming, customer interaction simulations, market research, and crisis communication can all be enhanced with this innovative technology. Dive into the future of PR and marketing with us today!

Purpose Marketing vs. Cause Marketing: Understanding the Differences

Purpose Marketing vs. Cause Marketing: Understanding the Differences

Discover the differences between purpose marketing and cause marketing, two strategies that focus on promoting social and environmental issues. Learn how purpose marketing builds brand loyalty through values alignment, while cause marketing is a targeted approach that supports a specific cause. Understand which approach is best for your brand and goals.

What is Green Hushing?

What is Green Hushing?

A Fast Company article titled What is ‘green hushing’? The new negative sustainability trend, explained  recently caught our attention. The article explains the practice of “green hushing,” which refers to the deliberate silence of companies about their sustainability...

Celebrating International Women’s Day 

Celebrating International Women’s Day 

International Women's Day is an opportunity to celebrate the social, economic, cultural, and political achievements of women all around the world. It is a time to recognize the progress that has been made towards gender equity, but also to acknowledge the work that...

World Wildlife Day 

World Wildlife Day 

As a full-service communications and marketing agency with a mission to drive positive environmental and social impact, we are excited to celebrate World Wildlife Day! This global event, recognized annually on March 3rd, is an opportunity to raise awareness about the...