Latest News

The Nature Conservancy Makes Recommendations to Accelerate the Restoration of Oysters in the Gulf of Mexico
Gulf of Mexico- (November 2023) – The Nature Conservancy Gulf of Mexico Program recently released recommendations for accelerating the restoration of oysters in the Gulf of Mexico. The report suggests eight overall strategies for oyster restoration and proposes that...

Seaworthy Collective’s Startup Showcase- Fantastic!
Congratulations are in order! On October 21, 2023, Seaworthy Collective held its Startup Showcase to celebrate the innovation and dedication of the Sea Change Makers. This event marked a pivotal moment in Seaworthy's three-year journey, highlighting the transformation...

GulfCorps Jobs and Conservation Program Launches 7th Season
FAIRHOPE, Alabama – One of the most successful restoration programs to come out of the Deepwater Horizon Oil Spill settlement of legal claims officially entered its seventh year this week in Fairhope, Alabama. GulfCorps, which employs young adults in coastal...

Algas Organics Launches Sustainable Agriculture Products on Amazon
Algas Organics Launches Sustainable Agriculture Products on Amazon The minority-owned agriculture biotechnology company plans to expand operations in Miami Miami, FL- June 08, 2023- Algas Organics, a dynamic millennial-run and minority-owned agriculture...

Seaworthy Collective Wins Stage One of the U.S. Small Business Administration’s 2023 Growth Accelerator Fund Competition
Seaworthy Collective was awarded $50,000 in prize money to catalyze relationships and develop Growth Accelerator Partnerships WASHINGTON– Today, the U.S. Small Business Administration (SBA) announced Seaworthy Collective as a Stage One winner for the 2023 Growth...
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The Betancourt Group Honors International Day for the Conservation of Mangrove Ecosystems
The Betancourt Group proudly recognizes the International Day for the Conservation of Mangrove Ecosystems on July 26th. We understand the significance of these blue carbon powerhouses in our global climate action strategy and are committed to spreading awareness about...

Top Tips to Use ChatGPT for Brand Building
Explore Betancourt Group’s latest blog post to discover top tips on how to use AI tool ChatGPT for brand building. Learn how content creation, brainstorming, customer interaction simulations, market research, and crisis communication can all be enhanced with this innovative technology. Dive into the future of PR and marketing with us today!

Embracing Juneteenth: The Significance for Businesses in Honoring Freedom and Diversity
Juneteenth, celebrated on June 19th, commemorates the emancipation of enslaved African Americans in the United States. This historic event holds immense cultural and historical significance, and its observance has gained increased recognition in recent years. For...

5 Sustainable Tips for Incorporating the Ocean into Your Everyday Life
At the Betancourt Group, we are passionate about environmental conservation, and World Ocean Day presents a wonderful opportunity to celebrate the beauty and importance of our oceans. In this blog post, we will share five practical and sustainable tips for...

Uniting for Conservation: Empowering Change on World Ocean Day 2023
As World Ocean Day 2023 approaches, we are reminded of the critical need to unite for conservation and protect our precious oceans. This year's theme, "Uniting for Conservation," emphasizes the power of collective action in addressing the pressing challenges that our...

History of Earth Day: Celebrating Environmental Education Week
Earth Day is an annual event celebrated on April 22nd that has become a global movement to promote environmental awareness and action. As a full-service communications and marketing agency committed to driving positive environmental and social impact, we are proud to...

Purpose Marketing vs. Cause Marketing: Understanding the Differences
Discover the differences between purpose marketing and cause marketing, two strategies that focus on promoting social and environmental issues. Learn how purpose marketing builds brand loyalty through values alignment, while cause marketing is a targeted approach that supports a specific cause. Understand which approach is best for your brand and goals.

What is Green Hushing?
A Fast Company article titled What is ‘green hushing’? The new negative sustainability trend, explained recently caught our attention. The article explains the practice of “green hushing,” which refers to the deliberate silence of companies about their sustainability...

Celebrating International Women’s Day
International Women's Day is an opportunity to celebrate the social, economic, cultural, and political achievements of women all around the world. It is a time to recognize the progress that has been made towards gender equity, but also to acknowledge the work that...

World Wildlife Day
As a full-service communications and marketing agency with a mission to drive positive environmental and social impact, we are excited to celebrate World Wildlife Day! This global event, recognized annually on March 3rd, is an opportunity to raise awareness about the...