Case Studies
01
2023
Path of the Panther
Emmy Award Winning Film
The Emmy-winning documentary “Path of the Panther” features
National Geographic Explorer and photographer Carlton Ward Jr. Written
and directed by Eric Bendick, with Leonardo DiCaprio as executive
producer, the film documents the Florida panther and the efforts of
conservationists to save its habitat. The film captures more than five
years of field research, 500,000 still images, and over 800 hours of
high-definition footage, showcasing the panther in its natural ecosystem.
The film team aimed to make a significant impact in the Florida market to
promote the film’s theatrical release. The Betancourt Group was brought on
board to lead the PR efforts, with the primary objective of maximizing
visibility and generating awareness around the film.
02
2021
Seaworthy Collective
Seaworthy Collective is a 501(c)(3) nonprofit supporting entrepreneurs
driving innovation for ocean and climate impact (BlueTech). The
organization’s mission is to make BlueTech accessible and inclusive by
co-creating and growing early-stage startups, building regional
capacity, and educating the community.
As a new organization, Seaworthy Collective lacked a communications
plan and social media presence. However, its driven founder was eager
to make an impact in South Florida and let the wider conservation and
blue-tech community know that they were open for business.
03
2022
Hidden Worlds
1st Iteration
Hidden Worlds Entertainment Inc. created immersive art and
entertainment experiences to promote planet stewardship and ocean
conservation. Hidden Worlds selected Miami to debut its inaugural immersive
experience at the Rudolf Budja Gallery. The founder’s objective was to
generate substantial publicity to drive ticket sales and increase
awareness. Given that this was a first-of-its-kind activation, it was
essential to educate the public about the unique concept. Additionally,
with premium pricing for the dining experience, it was crucial to reach a
wide audience in a competitive market filled with engaging events.
04
2015-2017
SOBA Program
Sierra Leone Opportunities for Business Action (SOBA) was a private
sector development program based in Freetown, Sierra Leone, running
from 2014-2017. The program used a market systems approach to
facilitate economic growth in Sierra Leone.
Sierra Leone was the first country participating in the UK’s Energy Africa
campaign to sign an agreement ensuring power for all citizens by 2025.
To commemorate this milestone, SOBA was tasked with leading the
country’s first-ever renewable energy conference. The communication
objectives included generating awareness of the country’s participation
in Energy Africa, shifting the narrative from Ebola, and highlighting
renewable energy opportunities. Additionally, the conference aimed to
inform the nation’s 149 paramount chiefs about the benefits of
renewable energy, create general awareness, and play a key role in
executing the event.