Strategic Clarity for Climate & Impact Builders & Creatives

You are committed to your work, but PR and communications can feel overwhelming. Visibility is essential for funding, credibility, and growth. Without a clear narrative and strategy, it is challenging to know where to start. This program focuses on building clarity, not simply doing more. Join a four-day strategic intensive designed for climate and impact leaders who want to establish a strong foundation for clear, confident communications.
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Clarity Comes Before Visibility

Most climate and impact leaders do not struggle with communications due to a lack of passion or ambition. The challenge is often an unclear message.
 
You know your work is important. However, when communicating with funders, media, collaborators, or your broader audience, your narrative may seem scattered or inconsistent. The value and impact are clear, but the story has not been strategically developed.
 
As a result, visibility becomes reactive rather than intentional. PR feels like something you “should” be doing, but without a clear foundation, it is difficult to know where to start. The priority is not more marketing, but greater clarity.
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Visibility without clarity leads to noise, not impact.

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Clarity is the foundation of every effective communication strategy.

​It’s Not About Doing More PR.

Many climate and impact leaders believe they need more tactics, such as increased pitching, posting, or outreach. However, without a clear narrative and strategic foundation, these efforts often lack momentum. PR does not fail due to insufficient effort, but rather from a lack of clarity. Establish the foundation first to ensure your visibility is purposeful.
 

Introducing The 4-Day Clarity & Visibility Intensive 

The Clarity & Visibility Intensive is a focused, four-day strategic program for climate and impact leaders seeking to establish a strong foundation for visibility.
 
Across four structured sessions, we will clarify your narrative, refine your messaging, map key stakeholders, and identify visibility opportunities aligned with your mission. You will leave with a clear positioning statement, defined story angles, and a tailored 30-day strategic action plan.
 
Here, clarity leads to structure, and structure drives momentum.

STRATEGIC POSITIONING

How to define your positioning in a way that differentiates you in the climate and impact space.

NARRATIVE PRECISION

How to articulate your work in a concise, compelling 30-second narrative.

VISIBILITY ECOSYSTEM MAPPING

How to identify the stakeholders and channels that truly move the needle for your mission.

MEDIA-READY STORY ANGLES

How to shape clear, credible angles rooted in your expertise and impact.

OPPORTUNITY ALIGNMENT

How to evaluate which PR opportunities support your goals — and which are distractions.

STRUCTURED ACTION PLANNING

How to translate clarity into a focused 30-day visibility plan you can implement immediately.

Inside the 4 Days

Day 1 – Narrative Architecture

We begin with your story. Not just what your organization does, but why it exists and why you are the one doing this work. This is about understanding your origins, your motivations, and the deeper layers that shape your business. We will look at both your personal and organizational “why” and start identifying the core narratives that are already present but may not yet be clearly articulated. The goal is not to create something new, but to bring clarity and structure to what is already there so it can be used intentionally.

Takeaway: If your story isn’t clear, nothing built on top of it will be either.

Day 2 – Stakeholder & Media Mapping

Once your narrative is clear, we shift to understanding who needs to hear it. This includes identifying your key stakeholders, those directly and indirectly impacted by your work, as well as mapping the media and platforms where your story belongs. This is not limited to traditional media. We will also look at independent voices, niche platforms, and emerging channels that shape how information is shared today. The focus is on narrowing in on the audiences and spaces that matter most.

Takeaway: The right people, your target audience, need to hear your story.

Day 3 – Messaging & Authority

With your story and audience defined, we begin translating your narrative into clear messaging. This means breaking your story down into key points that can be used across conversations, content, and media. At the same time, we look at your authority, what positions you as a credible voice in your space. This is not just about credentials, but about perspective, experience, and how you communicate what you know. The goal is to create a clear foundation for how you show up and what you say.

Takeaway: Authority is built through clarity and consistency.

Day 4 – Visibility Action Plan

On the final day, we bring everything together into a focused plan. This is where strategy turns into execution. We will define the platforms, channels, and opportunities that make the most sense for you, whether that includes media, social, speaking, or partnerships. The emphasis is on choosing what is most aligned and sustainable, rather than trying to do everything at once. You will leave with a clear path forward and the ability to start implementing immediately.

Takeaway: Visibility works when it is intentional, not reactive.

What You Walk Away With

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A clearly defined positioning statement

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A refined 30-second narrative

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A complete set of strategic templates and frameworks

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A stakeholder visibility map

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A 30-day strategic action plan

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Personalized feedback in a small group setting

Angela Betancourt

Founder & CEO of Betancourt Group

About Your Instructor

I’m Angela Betancourt, a communications strategist and founder of Betancourt Group, where I work with climate and impact-driven organizations to clarify their narrative and build meaningful visibility.

With over 20 years of experience in communications, media strategy, and brand positioning, I’ve seen a consistent pattern: the organizations doing the most important work often struggle not because their mission lacks power — but because their messaging lacks structure.

The Clarity & Visibility Intensive was built to address that gap. This isn’t about generic PR tactics. It’s about building the strategic foundation that allows your work to be understood, respected, and positioned intentionally.

Who is this For?

This is for you if...

You’re building in the climate or impact space

You care about meaningful/authentic visibility

You’re ready to do strategic work

You want clarity before pitching

This is not for you if...

You’re looking for social media hacks

You want done-for-you PR

You’re not ready to do foundational strategy

​The Investment: $1,497

This includes four live strategic sessions, personalized feedback, a structured workbook, and a 30-day visibility action plan tailored to your work. Enrollment is intentionally limited to five participants to preserve depth and individual attention.

For some participants, this intensive is the beginning of a longer strategic partnership. For others, it provides the clarity needed to move forward independently. Either way, the foundation is the same: clarity first.

Our Commitment

This experience is designed to deliver clarity. If, after fully participating in the program, you do not leave with a clear narrative and structured visibility plan, we will schedule additional time to ensure you do. Your clarity is the outcome.

If You’re Ready to Build Clarity, Apply Today.

The Clarity & Visibility Intensive is designed for climate and impact builders who are ready to approach their communications strategically. If you’re ready to move beyond scattered messaging and build a clear, structured communications strategy, this is your next step.

Enrollment is limited to five participants to preserve depth and individual attention.

Enroll Today!