by admin | Sep 21, 2025 | Climate Week, Industry Thoughts
At Betancourt Group, we love a goodie bag. For Climate Week NYC, we challenged ourselves: could we create a 100% plastic-free, nearly biodegradable goodie bag that felt intentional, exciting, and sustainable? The answer, we’re proud to say, is yes. I’ve attended...
by admin | May 30, 2025 | Industry Thoughts
For centuries, people have turned to the ocean for healing, seeking solace in its rhythm, clarity in its vastness, and peace in its presence. Today, science is beginning to catch up with what many cultures have long understood: the ocean isn’t just beautiful;...
by admin | May 30, 2025 | Industry Thoughts
Courtesy of World Ocean’s Day 2025 The ocean is our world’s greatest wonder, a seemingly endless source of sustenance, potential, wisdom, and awe. However, in this time of interlocking crises, humanity has grown increasingly isolated from the natural world and...
by admin | May 23, 2025 | Industry Thoughts
At Betancourt Group, we believe that powerful climate storytelling is one of the most effective tools in the advocacy space. Whether you’re a nonprofit, ocean startup, or solo environmental advocate, the way you share your mission can spark action and build support....
by admin | Jan 5, 2025 | Industry Thoughts
Despite representing one of the most pressing issues of our time, climate change activism has failed to capture widespread public attention to same degree as other movements. As Time journalist Justin Worland notes in an article last December, government investments...
by admin | Dec 19, 2024 | Industry Thoughts
Effective communication is essential for businesses and organizations aiming to grow, connect with their audience, and make a meaningful impact. As the landscape evolves in 2025, here are five ways to refine your communication strategy for greater results. 1. Focus on...
