Our Founder & CEO was included in this thoughtful and insightful CommPRO piece by Fay Shapiro on how New Year’s resolution marketing is evolving as 2026 unfolds. We’re proud to see our founder & CEO, Angela Betancourt, featured in this insightful CommPRO editorial on how New Year’s resolution marketing is shifting as we head into 2026.
The piece highlights an important evolution we’re seeing across the industry: a move away from hype and quick fixes toward credibility, realism, and long-term trust. As communicators, this shift reinforces the responsibility we have to help brands show up in ways that are human-centered, values-driven, and grounded in lived experience.
Read the full article here: https://www.commpro.biz/news/why-new-years-resolution-marketing-is-shifting