Every September, New York City transforms into a global hub for climate innovation, and this year’s Climate Week NYC was no exception. For Betancourt Group, the week was a powerful reminder of why storytelling and strategic communications are so essential to advancing climate solutions. From film premieres to policy panels, from media activations to creative campaigns, we had the opportunity to support our clients, amplify critical conversations, and connect with some of the most forward-thinking voices shaping our collective future.
Stories That Spark Change: Climate Film Festival
The week kicked off with the Climate Film Festival, opening with the 25th anniversary screening of Erin Brockovich, a fitting tribute to the power of storytelling to drive environmental action. Over the course of the weekend, audiences experienced a lineup of compelling films, thought-provoking workshops, and inspiring conversations.
Betancourt Group was proud to support the festival behind the scenes, running the Media Content Corner, coordinating interviews, facilitating press coverage, and helping shape the storytelling around the event. It was a significant evolution from last year’s modest setup. It was a testament to the festival’s rapid growth and expanding influence.
The weekend culminated with the much-discussed screening of Trade Secret, a film that left audiences stunned and sparked vital conversations about NGO accountability. The presence of legendary oceanographer Dr. Sylvia Earle made closing night particularly special. And on Monday, the festival’s first-ever Narrative Change Summit proved to be one of the most talked-about events of the week, drawing a standing-room-only crowd and demonstrating just how hungry audiences are for stories that challenge, inspire, and activate.
Ideas Into Action: High-Impact Conversations
The momentum continued with a series of high-level discussions hosted by leading organizations and media outlets. On Tuesday, Dr. Jennifer Brandon, a BG client, spoke at the Green Mentors Conference at the iconic GE Building, sharing insights on youth engagement in science and the importance of accessible communication. It was a powerful opportunity to showcase her work and connect with educators and sustainability leaders.
The following day, we joined global leaders, scientists, and policymakers at The New York Times Climate Forward summit, which included sessions on climate resilience, energy transition, and even remarks from California Governor Gavin Newsom. That afternoon, the Newsweek Pillars of the Green Transition event offered a more pragmatic look at the future of energy and infrastructure.
That evening concluded with a vibrant event hosted by the Science and Society Heat Advisory series at Pioneer Works, featuring renowned scientist Dr. Ayana Elizabeth Johnson — a space that blended science, culture, and community in an inspiring way.
Designing a Circular Future: Bioforcetech in the Spotlight
Midweek, Garrett Benisch, Director of Design Development at Bioforcetech, took part in multiple industry panels focused on embodied carbon reduction and circular design. These conversations brought together over 180 professionals (architects and policymakers to manufacturers and builders) to explore how materials innovation, policy, and planning are converging to accelerate progress toward net-zero construction.
OurCarbon™, Bioforcetech’s innovative material, is also currently featured in a six-week exhibition on circular design, underscoring how sustainable solutions are not just conceptual but actively shaping the built environment today.
Thursday morning began with a powerful piece of storytelling in action: a creative campaign shoot with Bioforcetech and OurCarbon on the polluted Gowanus Canal. Against this backdrop, we captured striking visuals and video that highlighted how circular materials and sustainable fashion can reclaim even the most damaged environments. This will be part of a larger content series that will roll out in the weeks ahead.
Storytelling as Activism: The Paper Bear
One of the week’s most meaningful moments was the sneak peek screening of The Paper Bear, hosted by BG in partnership with the Downtown Climate Club and the Chilli App. Director Arix Zalace shared behind-the-scenes insights and participated in a lively fireside chat with attendees, sparking conversations around conservation, storytelling, and advocacy.
The event also offered a chance to share thoughtfully curated, eco-conscious goodie bags which were a creative expression of how sustainability and storytelling can intersect even in the smallest details.
Reflections: Momentum That Matters
Climate Week 2025 was a force once again. Across every room we entered, there was a clear sense that people are moving beyond discussion to implementation. Communities are creating solutions. Founders are scaling impact. Policymakers are laying the groundwork for meaningful change.
This year’s Climate Week reminded us that storytelling is a catalyst for change. And as we look ahead, we’re excited to continue amplifying the voices and visions shaping a more sustainable future.
Follow along in the coming weeks as we share deeper dives into the panels, projects, and people driving climate action forward.
