Betancourt Group

We dedicate our expertise to amplify the voices of those making a significant impact on our environment and society.

We are a full-service communications, marketing, and business strategy firm for positive social and environmental impact. We partner with visionary organizations and initiatives, from leading conservation groups, to groundbreaking social enterprises, artists and creatives, who are at the forefront of driving meaningful change.

Our Clients Get Featured in the World’s Leading Publications

Amplifying Impact

Conservation & Climate Communication

We support organizations working to protect and restore nature by elevating their mission through strategic storytelling, education, and media outreach.

Impact Storytelling & SDG Strategy

We help businesses, nonprofits, and organizations translate their impact into compelling stories that align with global frameworks like the UN SDGs, ensuring their work contributes to a more equitable future.

Purpose-Driven Branding & Social Impact

Whether you’re a business, nonprofit, or social enterprise, we help you define your “why” and communicate your mission authentically to engage your audience and inspire action.

Creativity for Impact

We collaborate with artists, filmmakers, musicians, and storytellers to amplify their voices and harness the power of art for environmental and social change.

AI & Innovation in Communications

We embrace emerging technologies like AI to drive smarter storytelling, audience engagement, and data-driven marketing strategies that maximize impact.

Latest news and updates

Purpose Marketing vs. Cause Marketing: Understanding the Differences

Purpose Marketing vs. Cause Marketing: Understanding the Differences

Discover the differences between purpose marketing and cause marketing, two strategies that focus on promoting social and environmental issues. Learn how purpose marketing builds brand loyalty through values alignment, while cause marketing is a targeted approach that supports a specific cause. Understand which approach is best for your brand and goals.

What is Green Hushing?

What is Green Hushing?

A Fast Company article titled What is ‘green hushing’? The new negative sustainability trend, explained  recently caught our attention. The article explains the practice of “green hushing,” which refers to the deliberate silence of companies about their sustainability...

Understanding Your "Why"

Angela Betancourt appeared on the Innovation City podcast to talk about the power of storytelling.

Let’s Start Something New
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