Strategic Clarity for Climate & Impact Builders & Creatives
You care deeply about the work you’re building. But when it comes to PR and communications, the path forward feels scattered. Visibility matters — for funding, credibility, growth — yet without a clear narrative and strategy, it’s difficult to know where to begin. This isn’t about doing more. It’s about building clarity first. Join a 4-day strategic intensive for climate and impact builders ready to establish the foundation for clear, confident communications.
Clarity Comes Before Visibility
Most climate and impact builders don’t struggle with communications because they lack passion or ambition. They struggle because their message isn’t clear.
You know your work matters. But when it comes to articulating it — to funders, media, collaborators, or your broader audience — the narrative can feel scattered or inconsistent. The value is there. The impact is real. But the story behind it hasn’t been strategically shaped.
So visibility becomes reactive instead of intentional. PR feels like something you “should” be doing, yet without a clear foundation, it’s difficult to know where to begin. This isn’t about doing more marketing. It’s about building clarity first.
Visibility without clarity leads to noise, not impact.
Clarity is the foundation of every effective communication strategy.
It’s Not About Doing More PR.
Most climate and impact builders assume they need more tactics — more pitching, more posting, more outreach. But without a clear narrative and strategic foundation, those efforts rarely build momentum. PR doesn’t fail because you aren’t trying hard enough. It fails when clarity is missing. The shift is simple: build the foundation first. Then visibility becomes intentional.
Introducing The 4-Day Clarity & Visibility Intensive
This is the heart of the Clarity & Visibility Intensive — a focused, 4-day strategic program designed for climate and impact builders who are ready to build the foundation their visibility depends on.
Over four structured sessions, we will clarify your narrative, refine your messaging, map your key stakeholders, and identify the visibility opportunities that align with your mission. You won’t leave with vague ideas or generic PR tactics. You’ll leave with a clear positioning statement, defined story angles, and a 30-day strategic action plan tailored to your work.
This is where clarity becomes structure — and structure becomes momentum.
STRATEGIC POSITIONING
How to define your positioning in a way that differentiates you in the climate and impact space.
NARRATIVE PRECISION
How to articulate your work in a concise, compelling 30-second narrative.
VISIBILITY ECOSYSTEM MAPPING
How to identify the stakeholders and channels that truly move the needle for your mission.
MEDIA-READY STORY ANGLES
How to shape clear, credible angles rooted in your expertise and impact.
OPPORTUNITY ALIGNMENT
How to evaluate which PR opportunities support your goals — and which are distractions.
STRUCTURED ACTION PLANNING
How to translate clarity into a focused 30-day visibility plan you can implement immediately.
Inside the 4 Days
Day 1 – Narrative Architecture
We begin with your story. Not just what your organization does, but why it exists and why you are the one doing this work. This is about understanding your origins, your motivations, and the deeper layers that shape your business. We will look at both your personal and organizational “why” and start identifying the core narratives that are already present but may not yet be clearly articulated. The goal is not to create something new, but to bring clarity and structure to what is already there so it can be used intentionally.
Takeaway: If your story isn’t clear, nothing built on top of it will be either.
Day 2 – Stakeholder & Media Mapping
Once your narrative is clear, we shift to understanding who needs to hear it. This includes identifying your key stakeholders, those directly and indirectly impacted by your work, as well as mapping the media and platforms where your story belongs. This is not limited to traditional media. We will also look at independent voices, niche platforms, and emerging channels that shape how information is shared today. The focus is on narrowing in on the audiences and spaces that matter most.
Takeaway: The right people, your target audience, need to hear your story.
Day 3 – Messaging & Authority
With your story and audience defined, we begin translating your narrative into clear messaging. This means breaking your story down into key points that can be used across conversations, content, and media. At the same time, we look at your authority, what positions you as a credible voice in your space. This is not just about credentials, but about perspective, experience, and how you communicate what you know. The goal is to create a clear foundation for how you show up and what you say.
Takeaway: Authority is built through clarity and consistency.
Day 4 – Visibility Action Plan
On the final day, we bring everything together into a focused plan. This is where strategy turns into execution. We will define the platforms, channels, and opportunities that make the most sense for you, whether that includes media, social, speaking, or partnerships. The emphasis is on choosing what is most aligned and sustainable, rather than trying to do everything at once. You will leave with a clear path forward and the ability to start implementing immediately.
Takeaway: Visibility works when it is intentional, not reactive.
What You Walk Away With
A clearly defined positioning statement
A refined 30-second narrative
A complete set of strategic templates and frameworks
A stakeholder visibility map
A 30-day strategic action plan
Personalized feedback in a small group setting
Angela Betancourt
About Your Instructor
I’m Angela Betancourt, a communications strategist and founder of Betancourt Group, where I work with climate and impact-driven organizations to clarify their narrative and build meaningful visibility.
With over 20 years of experience in communications, media strategy, and brand positioning, I’ve seen a consistent pattern: the organizations doing the most important work often struggle not because their mission lacks power — but because their messaging lacks structure.
The Clarity & Visibility Intensive was built to address that gap. This isn’t about generic PR tactics. It’s about building the strategic foundation that allows your work to be understood, respected, and positioned intentionally.
Who is this For?
This is for you if...
You’re building in the climate or impact space
You care about meaningful/authentic visibility
You’re ready to do strategic work
You want clarity before pitching
This is not for you if...
You’re looking for social media hacks
You want done-for-you PR
You’re not ready to do foundational strategy
The Investment: $1,497
This includes four live strategic sessions, personalized feedback, a structured workbook, and a 30-day visibility action plan tailored to your work. Enrollment is intentionally limited to five participants to preserve depth and individual attention.
For some participants, this intensive is the beginning of a longer strategic partnership. For others, it provides the clarity needed to move forward independently. Either way, the foundation is the same: clarity first.
Our Commitment
This experience is designed to deliver clarity. If, after fully participating in the program, you do not leave with a clear narrative and structured visibility plan, we will schedule additional time to ensure you do. Your clarity is the outcome.
If You’re Ready to Build Clarity, Apply Today.
The Clarity & Visibility Intensive is designed for climate and impact builders who are ready to approach their communications strategically. If you’re ready to move beyond scattered messaging and build a clear, structured communications strategy, this is your next step.
Enrollment is limited to five participants to preserve depth and individual attention.