For centuries, people have turned to the ocean for healing, seeking solace in its rhythm, clarity in its vastness, and peace in its presence. Today, science is beginning to catch up with what many cultures have long understood: the ocean isn't just beautiful; it's...

Courtesy of World Ocean's Day 2025 The ocean is our world’s greatest wonder, a seemingly endless source of sustenance, potential, wisdom, and awe. However, in this time of interlocking crises, humanity has grown increasingly isolated from the natural world and siloed...

At Betancourt Group, we believe that powerful climate storytelling is one of the most effective tools in the advocacy space. Whether you’re a nonprofit, ocean startup, or solo environmental advocate, the way you share your mission can spark action and build support....

Despite representing one of the most pressing issues of our time, climate change activism has failed to capture widespread public attention to same degree as other movements. As Time journalist Justin Worland notes in an article last December, government investments...

Effective communication is essential for businesses and organizations aiming to grow, connect with their audience, and make a meaningful impact. As the landscape evolves in 2025, here are five ways to refine your communication strategy for greater results. 1. Focus on...

New York City was buzzing with energy, inspiration, and a sense of urgency last week as I had the opportunity to attend New York Climate Week 2024 and the inaugural Climate Film Festival (CFF) with Betancourt Group. It was wonderful to connect with many like-minded...

In the ever-evolving landscape of digital marketing, TikTok has emerged as a powerhouse platform, reshaping how brands connect with audiences. With over a billion active users worldwide, TikTok trends have the potential to catapult brands into the spotlight almost...