BG Musings
Microplastics Are Entering the Mainstream, and That Matters
Something important is happening. Microplastics are becoming part of public awareness in a way we haven’t seen before, and that’s a great sign. Microplastic research has existed for several years. Researchers have studied microplastics in our oceans, food systems, and...
Across the Pond: What is the Impact of Agricultural Runoff on the UK’s Drinking Water Supply?
Agricultural runoff, a mix of fertilizers, pesticides, and livestock waste, is a significant threat to the United Kingdom's drinking water quality, presenting environmental sustainability and public health challenges. These contaminants seep into waterways, causing a...
Wetlands Are the Underappreciated Stewards of Our Environment
Wetlands can go unnoticed in environmental discussions, but they are absolutely crucial for maintaining our planet's health. These distinctive ecosystems offer numerous ecological, financial, and societal advantages that are crucial to human society. This article...
Climate Week NYC 2025: Storytelling, Strategy, and Momentum in Action
Every September, New York City transforms into a global hub for climate innovation, and this year’s Climate Week NYC was no exception. For Betancourt Group, the week was a powerful reminder of why storytelling and strategic communications are so essential to advancing...
CEO Message: Reflections on Climate Week NYC 2025: From Ideas to Action
It’s been exactly one week since I kicked off Climate Week NYC with the Climate Film Festival, and I’m grateful to have had a few days to catch my breath, follow up with new connections, and reflect on what was an unforgettable second year. If last year was about...
CEO Story: Plastic-Free Goodie Bag for Climate Week NY
At Betancourt Group, we love a goodie bag. For Climate Week NYC, we challenged ourselves: could we create a 100% plastic-free, nearly biodegradable goodie bag that felt intentional, exciting, and sustainable? The answer, we’re proud to say, is yes. I’ve attended...
7 Articles on How the Ocean Supports Mental Health
For centuries, people have turned to the ocean for healing, seeking solace in its rhythm, clarity in its vastness, and peace in its presence. Today, science is beginning to catch up with what many cultures have long understood: the ocean isn't just beautiful; it's...
About World Ocean’s Day 2025
Courtesy of World Ocean's Day 2025 The ocean is our world’s greatest wonder, a seemingly endless source of sustenance, potential, wisdom, and awe. However, in this time of interlocking crises, humanity has grown increasingly isolated from the natural world and siloed...
The Best Free Toolkits to Tell Your Climate and Nature Advocacy Story
At Betancourt Group, we believe that powerful climate storytelling is one of the most effective tools in the advocacy space. Whether you’re a nonprofit, ocean startup, or solo environmental advocate, the way you share your mission can spark action and build support....
Climate Change has a PR Problem
Despite representing one of the most pressing issues of our time, climate change activism has failed to capture widespread public attention to same degree as other movements. As Time journalist Justin Worland notes in an article last December, government investments...