The Best Free Toolkits to Tell Your Climate and Nature Advocacy Story

At Betancourt Group, we believe that powerful climate storytelling is one of the most effective tools in the advocacy space. Whether you’re a nonprofit, ocean startup, or solo environmental advocate, the way you share your mission can spark action and build support.

That’s why we’ve curated a list of the best free toolkits for climate communication, environmental storytelling, and ocean advocacy. These guides, created by leaders in the movement, offer practical templates and strategies to help you connect with your audience and amplify your impact.

Climate Storytelling & Advocacy Toolkits

1. Climate Storytelling Toolkit – 350.org
   A comprehensive guide to help you craft compelling climate narratives using writing, photography, and video.
2. A Toolkit for Climate Storytelling – This Is Planet Ed
   Offers strategies and examples to support creators in developing content grounded in essential climate principles.
3. Stories to Save the World – Futerra
   Explores how to create climate stories that break the mold and define paths for a new reality.
4. My Climate Story – Eco-Anxious Stories
   A toolkit to support educators and parents in framing plant and plant science in a mobilizing way, connecting the dots to climate action.
5. Stories for Our Planet – Rare & Sony
   Offers context and inspiration to seed ideas about climate-friendly behaviors in creative work.
6. Telling Climate Stories Pocket Guide – albert
   Provides practical tips for featuring climate content across various genres

 Ocean Advocacy & Communication Resources

1. Ocean Reporting Toolkit – Pulitzer Center
   A resource for journalists covering ocean-related topics, offering story ideas and data sources.
2. Youth Ocean Action Toolkit – The Ocean Foundation
   Empowers young individuals to engage in ocean conservation efforts.
3. Ocean Decade Toolkits – The Ocean Agency
   A series of toolkits to raise awareness about the ocean’s importance and inspire protection efforts.
4. Speaking Up for the Ocean Toolkit – AZA SAFE
   Guides on using text, images, and videos to inspire ocean conservation.
5. Healthy Ocean Advocacy Academy – Healthy Ocean Coalition
   Provides training and resources for effective ocean advocacy.
6. Ocean Acidification Toolkit – NOAA
   Offers communication strategies to convey the science of ocean acidification effectively.
7. The Outlaw Ocean Toolkit
   An interactive tool tracing seafood from ships and processing plants to consumers, aiding in ocean conservation efforts.

Nature & Biodiversity Advocacy Resources

1. Advocacy Toolkit for Nature – European Commission
   Provides information on biodiversity loss and nature protection strategies.
2. Nature Narrative Toolkit for Business Climate Leaders – CLG Europe
   Helps business leaders align climate and nature policies for sustainability.
3. Nature Bonds Toolkit – The Nature Conservancy
   Offers resources for developing projects that protect water and land.
4. Teaching Tools about Sea Turtles and Oceans – WWF
   Educational resources to explore the importance of oceans and sea turtles.

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