Juneteenth, celebrated on June 19th, commemorates the emancipation of enslaved African Americans in the United States. This historic event holds immense cultural and historical significance, and its observance has gained increased recognition in recent years. For...

At the Betancourt Group, we are passionate about environmental conservation, and World Ocean Day presents a wonderful opportunity to celebrate the beauty and importance of our oceans. In this blog post, we will share five practical and sustainable tips for...

As World Ocean Day 2023 approaches, we are reminded of the critical need to unite for conservation and protect our precious oceans. This year's theme, "Uniting for Conservation," emphasizes the power of collective action in addressing the pressing challenges that our...

Earth Day is an annual event celebrated on April 22nd that has become a global movement to promote environmental awareness and action. As a full-service communications and marketing agency committed to driving positive environmental and social impact, we are proud to...

Discover the differences between purpose marketing and cause marketing, two strategies that focus on promoting social and environmental issues. Learn how purpose marketing builds brand loyalty through values alignment, while cause marketing is a targeted approach that supports a specific cause. Understand which approach is best for your brand and goals.

A Fast Company article titled What is ‘green hushing’? The new negative sustainability trend, explained  recently caught our attention. The article explains the practice of “green hushing,” which refers to the deliberate silence of companies about their sustainability...

International Women's Day is an opportunity to celebrate the social, economic, cultural, and political achievements of women all around the world. It is a time to recognize the progress that has been made towards gender equity, but also to acknowledge the work that...

As a full-service communications and marketing agency with a mission to drive positive environmental and social impact, we are excited to celebrate World Wildlife Day! This global event, recognized annually on March 3rd, is an opportunity to raise awareness about the...

Black History Month is a time to reflect on the legacy of Black Americans throughout history and celebrate the countless ways in which they have contributed to our society. From art and music to science and politics, Black Americans have made remarkable strides in...

Is travel incompatible with a "green" lifestyle? Not necessarily. There are a variety of ways to go green on the road. Here are some ideas for how to combine your love of travel with the goals of sustainability and a reduced carbon footprint. Take a vacation close to...