by admin | Jun 16, 2023 | Industry Thoughts
Juneteenth, celebrated on June 19th, commemorates the emancipation of enslaved African Americans in the United States. This historic event holds immense cultural and historical significance, and its observance has gained increased recognition in recent years. For...
by admin | Jun 7, 2023 | Industry Thoughts
At the Betancourt Group, we are passionate about environmental conservation, and World Ocean Day presents a wonderful opportunity to celebrate the beauty and importance of our oceans. In this blog post, we will share five practical and sustainable tips for...
by admin | May 24, 2023 | Industry Thoughts
As World Ocean Day 2023 approaches, we are reminded of the critical need to unite for conservation and protect our precious oceans. This year’s theme, “Uniting for Conservation,” emphasizes the power of collective action in addressing the pressing...
by admin | Apr 17, 2023 | Industry Thoughts
Earth Day is an annual event celebrated on April 22nd that has become a global movement to promote environmental awareness and action. As a full-service communications and marketing agency committed to driving positive environmental and social impact, we are proud to...
by admin | Mar 21, 2023 | Industry Thoughts
Purpose marketing and cause marketing are two types of marketing that focus on promoting social and environmental issues. Although they share some similarities, they have different aims and strategies. Purpose marketing is a broader and more holistic strategy that...
by admin | Mar 10, 2023 | Industry Thoughts
A Fast Company article titled What is ‘green hushing’? The new negative sustainability trend, explained recently caught our attention. The article explains the practice of “green hushing,” which refers to the deliberate silence of companies about their sustainability...
