NEW YORK — October 12, 2026 — Betancourt Group, a strategic communications agency focused on purpose-driven brands, organizations, and leaders, has launched the Betancourt Group Strategic Positioning Assessment. This interactive platform helps individuals understand their story, clarify how they want to be known, and identify initial steps to build a stronger personal brand.
Designed for professionals, entrepreneurs, founders, changemakers, and those navigating transitions, the assessment, which costs $19, addresses a common challenge: recognizing you have something meaningful to share but not knowing where to start.
Whether someone is entering a new career phase, seeking greater visibility, repositioning professionally, or clarifying perspective, the assessment offers an accessible starting point with foundational questions about identity, positioning, audience, and story.
The Strategic Positioning Assessment is based on a framework drawn from Betancourt’s 20 years of experience in corporate communications, public relations, international development, social impact, and purpose-driven storytelling.
Betancourt has advised global brands, nonprofits, international development programs, entrepreneurs, and mission-driven leaders on projects across five continents. Her work includes communications initiatives in complex environments and helping organizations and individuals translate ambitious ideas into compelling, actionable stories.
- What do I want to be known for?
- What experiences have shaped the perspective I bring?
- Who am I trying to reach?
- What is distinctive about my story?
- Where are the gaps between how I currently present myself and how I want to be perceived?
- What should I focus on first?
“We wanted to create something for the person who knows they are ready for something different but may not yet be ready to hire an agency or invest in a full strategy,” Betancourt said. “Sometimes you need someone or something to help you recognize the threads that are already there. Once you can see those threads, you can begin building.”
This launch reflects Betancourt Group’s ongoing expansion of its strategic advisory services, offering new ways for individuals and organizations to access communications expertise at various stages of growth.
The Betancourt Group Strategic Positioning Assessment officially debuts in September 2026, coinciding with Betancourt Group’s third consecutive year participating in Climate Week NYC.