We are a full-service communications, marketing, and business strategy firm for positive social and environmental impact. We partner with visionary organizations and initiatives, from leading conservation groups, to groundbreaking social enterprises, artists and creatives, who are at the forefront of driving meaningful change.
Our Clients Get Featured in the World’s Leading Publications
Amplifying Impact
Conservation & Climate Communication
We support organizations working to protect and restore nature by elevating their mission through strategic storytelling, education, and media outreach.
Impact Storytelling & SDG Strategy
We help businesses, nonprofits, and organizations translate their impact into compelling stories that align with global frameworks like the UN SDGs, ensuring their work contributes to a more equitable future.
Purpose-Driven Branding & Social Impact
Whether you’re a business, nonprofit, or social enterprise, we help you define your “why” and communicate your mission authentically to engage your audience and inspire action.
Creativity for Impact
We collaborate with artists, filmmakers, musicians, and storytellers to amplify their voices and harness the power of art for environmental and social change.
AI & Innovation in Communications
We embrace emerging technologies like AI to drive smarter storytelling, audience engagement, and data-driven marketing strategies that maximize impact.
Latest news and updates
EarthX 2026 Recap: Great Days of Climate, Conversation, and Connection
By: Angela Betancourt, Founder & CEO, Betancourt Group I just got home after two incredible days at EarthX. After years of hearing about it from Betancourt Group clients, friends, and other industry leaders, I finally had the opportunity to experience it for...
Why Your Wallet Should Care About Climate Change
Some people think climate change is the future's problem because the adverse effects of climate change are years away and will not affect them if they are dead. It's time to think again because climate change hurts everyone right now by hitting people where it often...
Microplastics Are Entering the Mainstream, and That Matters
Something important is happening. Microplastics are becoming part of public awareness in a way we haven’t seen before, and that’s a great sign. Microplastic research has existed for several years. Researchers have studied microplastics in our oceans, food systems, and...
Understanding Your "Why"
Angela Betancourt appeared on the Innovation City podcast to talk about the power of storytelling.
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