We are a full-service communications, marketing, and business strategy firm for positive social and environmental impact. We partner with visionary organizations and initiatives, from leading conservation groups, to groundbreaking social enterprises, artists and creatives, who are at the forefront of driving meaningful change.
Our Clients Get Featured in the World’s Leading Publications
Amplifying Impact
Conservation & Climate Communication
We support organizations working to protect and restore nature by elevating their mission through strategic storytelling, education, and media outreach.
Impact Storytelling & SDG Strategy
We help businesses, nonprofits, and organizations translate their impact into compelling stories that align with global frameworks like the UN SDGs, ensuring their work contributes to a more equitable future.
Purpose-Driven Branding & Social Impact
Whether you’re a business, nonprofit, or social enterprise, we help you define your “why” and communicate your mission authentically to engage your audience and inspire action.
Creativity for Impact
We collaborate with artists, filmmakers, musicians, and storytellers to amplify their voices and harness the power of art for environmental and social change.
AI & Innovation in Communications
We embrace emerging technologies like AI to drive smarter storytelling, audience engagement, and data-driven marketing strategies that maximize impact.
Latest news and updates
Climate Week NYC 2025: Storytelling, Strategy, and Momentum in Action
Every September, New York City transforms into a global hub for climate innovation, and this year’s Climate Week NYC was no exception. For Betancourt Group, the week was a powerful reminder of why storytelling and strategic communications are so essential to advancing...
Empowering the Next Generation: Dr. Jennifer Brandon on Climate Education at Climate Week NYC
On Tuesday, September 23, 2025, Dr. Jennifer Brandon spoke on a panel at the 9th NYC Green School Conference, held at the iconic General Electric Building (570 Lexington Avenue). The annual NYC Green School Conference is designed to accelerate the integration of...
CEO Message: Reflections on Climate Week NYC 2025: From Ideas to Action
It’s been exactly one week since I kicked off Climate Week NYC with the Climate Film Festival, and I’m grateful to have had a few days to catch my breath, follow up with new connections, and reflect on what was an unforgettable second year. If last year was about...
Understanding Your "Why"
Angela Betancourt appeared on the Innovation City podcast to talk about the power of storytelling.
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