Courtesy of World Ocean's Day 2025 The ocean is our world’s greatest wonder, a seemingly endless source of sustenance, potential, wisdom, and awe. However, in this time of interlocking crises, humanity has grown increasingly isolated from the natural world and siloed...

At Betancourt Group, we believe that powerful climate storytelling is one of the most effective tools in the advocacy space. Whether you’re a nonprofit, ocean startup, or solo environmental advocate, the way you share your mission can spark action and build support....

Despite representing one of the most pressing issues of our time, climate change activism has failed to capture widespread public attention to same degree as other movements. As Time journalist Justin Worland notes in an article last December, government investments...

Effective communication is essential for businesses and organizations aiming to grow, connect with their audience, and make a meaningful impact. As the landscape evolves in 2025, here are five ways to refine your communication strategy for greater results. 1. Focus on...

New York City was buzzing with energy, inspiration, and a sense of urgency last week as I had the opportunity to attend New York Climate Week 2024 and the inaugural Climate Film Festival (CFF) with Betancourt Group. It was wonderful to connect with many like-minded...

In the ever-evolving landscape of digital marketing, TikTok has emerged as a powerhouse platform, reshaping how brands connect with audiences. With over a billion active users worldwide, TikTok trends have the potential to catapult brands into the spotlight almost...

The intersection of public relations, marketing, and environmental advocacy is becoming increasingly significant in today's rapidly evolving market. With consumers more informed and concerned about sustainability than ever before, businesses are finding that...

Fifty years ago, a landmark legislation emerged as a beacon of hope for countless species teetering on the brink of extinction. The Endangered Species Act (ESA), signed into law on December 28, 1973, has since played a pivotal role in the conservation and recovery of...

The Betancourt Group proudly recognizes the International Day for the Conservation of Mangrove Ecosystems on July 26th. We understand the significance of these blue carbon powerhouses in our global climate action strategy and are committed to spreading awareness about...

Explore Betancourt Group’s latest blog post to discover top tips on how to use AI tool ChatGPT for brand building. Learn how content creation, brainstorming, customer interaction simulations, market research, and crisis communication can all be enhanced with this innovative technology. Dive into the future of PR and marketing with us today!